ultraviolet_logoIf you’ve purchased a Blu-Ray within the past year or so, you may have seen the digital copy adverts within the box or even on the television commercials. The theory is sound in the fact that you purchase the physical disc and you also receive a digital copy that you play on your smart-phones and computers. Lately Paramount is offering a direct approach to Ultraviolet, purchase your movies directly from them. In a perfect world this would be the cat’s meow, but the sticking point is that the movies are at the same price or in some cases higher than their physical counterparts. Take in point a physical release of a movie that includes a digital copy comes in close to $10 to $15 dollars while the digital only copy comes in at $20 dollars. The studios have the idea but their implantation of it is far from perfect.